In the ever-evolving technology industry, the ability to create groundbreaking products is just the first step toward success. A new tech product may do something that’s never been done before, but if nobody needs what it does, it’s not really useful. Ensuring that their innovations meet a genuine social, consumer or industry need is what sets the most thriving tech companies and teams apart from the rest.
Below, 20 Forbes Technology Council experts explore effective ways tech teams can ensure they are creating truly meaningful solutions that meet real needs. By prioritizing relevance and utility, tech companies can make a lasting positive impact and gain a competitive edge in the dynamic and constantly shifting tech landscape.